Marks & Spencer Resources, Capabilities & Competitive Advantage

Marks & group A; Spencer Resources, Capabilities & militant advantage Compiled for Paull Robathan. Author: Kerry Sheehan Monday, 02 February 2004 1EXECUTIVE SUMMARY In the period up until the nerve centre 1990s M&S had a market confidential information share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and chance on competitive advantage by: *Empowering suppliers/manufacturers with design state * tight managing supplier relationships *Brand management *Excellent customer dish out *Excellent working conditions *Their Britishness Through these ludicrous policies they created CA and useful growth. Richard Greenbury become Chair man and proceeded with a strategy that was innermost focussed and paid scant believe for the external environs, curiously that of its competitors and customers! His poor understanding of the external environment and complacency in underestim ating it meant M&S could not maintain their change course between their organisational resources and capabilities and the significant changes in twain the external and competitive environment. The time to make changes was when M&S were at the top and had the resources to do so exclusively Greenbury failed to realise the panic and did not react.

On appointing Luc Vandevelde, M&S should inspire the following strategies are pursued to correct Greenburys failings: * duplicate the corporeal values of quality, value & service *Implement miffed supplier quality audits *Encourage participative manag ement *Implement impudent supplier partners! hips outside of UK *Employ Design Director with responsibility for seasonal worker ranges oTarget individual fashion groups with individual ranges oPartnerships with prize designers Contents Page 1Executive Summary2 2Introduction4 2.1The Clothing Market4 3Part A5 3.1Resources5 3.2Tangible6 3.3Intangible Resources6 3.4Human resources7 3.5Capabilities7 3.6Sources of free-enterprise(a) Advantage8 3.6.1First Mover Advantage:9 3.6.2Reputation:9 3.6.3Finance9 3.6.4People9 3.7Value kitchen stove10 3.7.1M&S Value Chain keystone Strengths:10 4Part A Summary11 5Part B12 5.1Identifying Greenburys Strategies12 5.1.1Measuring Success12 5.2Strategic Analysis:13 5.2.1The External surround:13 5.2.2The Competitive Environment14 5.3Resources & Capabilities14 5.4Strategic Choice15 5.5Stakeholder expectations16... If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

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