PESTEL Analysis of John Lewis and Oxfam

PESTEL Analysis of backside Lewis and OxfamUnit 1 Exploring Business Activity engagement 3 D2D2 evaluate how future tense changes in economic policy-making, legal and loving factors, may impress on the strategy of a specified organisation.John LewisPoliticalThe political factor has dissembleed John Lewis enormously. New laws draw limits on what they can do and what is legal to do. There atomic number 18 a few major laws that bring forth affected John Lewis much than others sales of nigh(a) act 1979, goods moldiness beTo a satisfying touchstoneMade to work for the purpose cognise by the sellerAs discerndThis law makes sure that John Lewis produces goods to a satisfying standard and that they actu all(prenominal)y work for the purpose that the seller knows. All products must be as described making the tradeing job harder as they must not be biased.Trade descriptions act 1968, good must be correctly described includingThe way they were do or processedWhat they ar mak e ofTheir fitness for purposeThis is similar to the sales of goods act and ensures the client that the items are correctly described.Data protection act 1998, the information stack away by marketers must beObtained fairly and lawfullyUsed unless for the purposes stated during collectionAdequate, relevant and not excessive in tattle to the intended enforceAccurate and where necessary kept up to fightNot kept for longer than necessary protected from unauthorised uptakeAvailable for inspection and correction by the individualSubject to procedures to go along unlawful processing, accidental loss, destruction and damage to personal dataProtected from transfer to an area bug outside the European Economic Area (EEA), unless decent protection exists for that data in the areaA quite recent and very important act, the data protection act, makes sure that John Lewis do not exchange personal data collected from customers in influence to gain money from niche market lists.What has Joh n Lewis through with(p) to smell the stir?John Lewis has done a stripe of things to stage the impact politics wee-wee had on them.The sale of good act has made John Lewis train their staff a lot more(prenominal) than than when they market their product to the public. They try not be biased and over misinform what the product really does. This way the public arent being lied to or deceived. John Lewis confine had to adapt their descriptions on packaging so that it all the way states what it does so that there is no grey areas left when the buyer purchases the product. This is excessively the same reasons for the trade descriptions act.With the data protections act John Lewis fall in had to curve their websites and say, when a customer wanders their email address in to receive periodical news letters, that they wont pass the information on to other businesses olibanum preventing spam mail. All information gathered from any primary or secondary research is kept to ju st John Lewis and its partnerships (Waitrose).environmental Environmental factors are new and are loyal growing with the rise of Copenhagen. Everyone is talking just slightly how to cut emissions and carry out activities in an eco friendly way.A century footprintis a measure of the impact our activities gull on the environment, and in particular climate change. It relates to the amount of glasshouse gases produced in our solar day-to-day lives by dint of burning fossil fuels for electricity, heating and point etc.There is more pressure than ever for john lewis to reduce its carbon footprint. They have made small changes over the years, such as useful paper and naught efficient cars but they hope to make more changes in the future like powering a department off of solar panels.What has John Lewis done to expression the impact?John Lewis has done a lot to face the environmental impact of green house gases.We actively promote trusty and sustainable methods of agriculture, a nimal husbandry and biodiversity and have taken on suppliers that stomach eco friendly products. These products include energy-saving washing machines, kettles and showers. The major change that has happened is the eco friendly cars that are more energy efficient.SocialThere are many sociable factors that have affected John Lewis but the main factor is the style of fashion.Massive boom in fashion has paid John Lewis nearly with a lot of people shop declinationg at their store for brand items this includes anything from clothing to kitchen appliances.What has John Lewis done to face the impact?In resolution to the lofty fashion trend of all young to middle corned people, John Lewis have increased their stock line and invested in more branded items such as Ralph Lauren. They have likewise had to employ more staff on clothing departments in many stores due to the high demand of products and constant need for vesture to be out on stock on time.technicalThe massive advancements in technology nasty a lot of changes to John Lewis. Since they started in the 1800s they have experienced the ledger entry of the earnings. The meshwork is a global trunk of interconnected computer networks that use the standard Internet Protocol cortege (TCP/IP) to serve billions of users worldwide. With the power of the internet John Lewis have been able to sell products online, put across customers electronically and shoot out advertisements on the web. In the past calendar month a windy broadband has been released of 50mb, this gives john lewis the power of ultimate speed and might when trying to function online.The introduction of the discontinue and pin makes it easier for customers to pay for items and prevents them from having to carry unaffixed change around. It makes John Lewis process faster.What has John Lewis done to face the impact?John Lewis has really grasped the impact of technology and has tempered up a massive online website from which customers can register an account, order products, post feedback, give advice to cranny customers and speak to other people on a forum about almost anything in general. They have online chat installed on their website for better sum of customer service and likewise have a computerised robot that helps firmness of purpose frequently answered questions.In order to do all of this John Lewis have had to employ a huge IT team in order to set up all the networks, host servers and maintain the standard of the website and servers. Any faults or glitches are reported to this team and dealt with immediately.The use of chip and pin has also been executed well by John Lewis. They have chip and pin on every single checkout to provide a better, more efficient and faster process.Customers have had to adapt to the new technology also and there are fliers created by John Lewis on how to use the chip and pin instead of cash or loose change. Suppliers of John Lewis have also been affected as they now receive th eir orders of products online rather than on the phone, it means that they dont have to be on the phone all day and can just check their website for orders come in overnight.OxfamPoliticalThe political factor has impacted Oxfam enormously. New laws bring limits on what they can do and what is legal to do. There are a few major laws that have affected Oxfam more than othersSales of good act 1979, goods must beTo a satisfying standardMade to work for the purpose known by the sellerAs describedTrade descriptions act 1968, good must be correctly described includingThe way they were made or processedWhat they are made ofTheir fitness for purposeThis means Oxfam have to describe their operations accurately and not defy the people who give for the operation to function.What has Oxfam done to face the impact?In order to face the impact of political change Oxfam have trained their staff to describe products and operation goals accurately and not to lie or be at all biased.Environmental Envi ronmental factors are new and are fast growing with the rise of Copenhagen. Everyone is talking about how to cut emissions and carry out activities in an eco friendly way.A carbon footprintis a measure of the impact our activities have on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, heating and transportation etc.There is more pressure than ever for Oxfam to reduce its carbon footprint. They have made small changes over the years, such as recyclable paper and energy efficient cars but they hope to make more changes in the future like powering a department off of solar panels.What has Oxfam done to face the impact?Marks Spencer and Oxfam have joined forces to lay down the MS and Oxfam Clothes commuting, the biggest programme in the UK to encourage consumers to recycle their clothes. The Exchange is designed to both raise money for Oxfams work to tackle pauperization and injustice and to reduce the one million tonnes of clothing sent by the public to landfill in the UK each year.Oxfam have also started a guide called Green Grannies in which a granny, Barbara Walmsley, reveals tips on how to save on day-by-day products. She displays tips on how to make the most of stale bread, mend old clothes and find new use for unused clothes.SocialThere are many social factors that have affected John Lewis but the main factor is the trend of fashion.A lot of people have matte up the pressure in the past to have to donate to charities because they feel egoistic keeping all their money to themselves. As other people do it, it increases the pressure for more people to donate as it makes them think about if they are being selfish.What has Oxfam done to face the impact?Oxfam has had to re-invest money in ad-campaigns persuading even more people to donate and to raise a lot of awareness for operations that might not always hit the news.Technologi calThe massive advancements in technology mean a lot of changes to Oxfam. Since they started in the 1800s they have experienced the introduction of the internet. The internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. With the power of the internet Oxfam have been able to receive donations online, message customers electronically and send out advertisements on the web. In the past month a faster broadband has been released of 50mb, this gives Oxfam the power of ultimate speed and efficiency when trying to function online.What has Oxfam done to face the impact?Oxfam have face the impact of technology by keeping up with the times and creating an online website with all the news and details. They have also launched big marketing campaigns via advertisements on the internet these are displayed on well known sites such as facebook and youtube. Oxfam have also built massive databases with details of all the volunteers and have put it all on electronically.Reference http//www.johnlewispartnership.co.uk/Display.aspx?MasterId=896114ba-7ef6-4d94-970c-fcde19b39799NavigationId=1626