A Case Study and Analysis of IBM Essay - 914 Words

IBM Case Study Critical Facts †¢ Founded in 1911 through the merger of several companies under the name Computing-Tabulating-Recording Company (IBM, n.d.) †¢ Renamed Internation Business Machines in 1924 to align its name with its business market (IBM, n.d.) †¢ Introduced FORTRAN, the world’s first programming language standard, in 1957(IBM, n.d.) †¢ 1959 IBM creates the program â€Å"SPEAK UP!† to encourage communication between employees and management (IBM, n.d.) †¢ Created the web based technical resource DeveloperWorks in 2000 (Pearlson Saunders, 2013) †¢ DeveloperWorks provides articles, demos, podcasts, and tutorials to both IBM employees, customers and other developers for free (Pearlson Saunders, 2013) †¢ Social networking†¦show more content†¦IBM no longer has to devote as much real estate for call centers. This not only reduces the physical presence and environmental impact of the use of energy to support the call centers, but also the number of staff IBM needs to provide the support work. This can be further increased because DeveloperWorks is an online website, meaning employees can access it from anywhere. Existing staff can work remotely, furthering the decreased need of physical locations and their cost. Built on IBM Connections, a sort of Facebook for businesses, My DeveloperWorks allows users from around the world to interact through different blogs and forums (IBM, n.d.) (Pearlson Saunders, 2013). This helps create an online community of not only IBM employees from different locations, but also between the employees and customers and between customers themselves. These communities give their users a sense of worth and camaraderie – not only sharing valuable information for development and support purposes, but also several often overlooked consequences. These communities boost employee morale and sense of purpose, while at the same time increasing customer brand loyalty. Customers are more likely to purchase products that come with support staff they already know and trust, making IBM’s support staff and developers the front lines of its brand management. This camaraderie can come at a price for employees however, as they could find it difficult to separate their work lives from theirShow MoreRelatedIBM Case Study Analysis2320 Words   |  10 PagesIntroduction:In 2000 the Microelectronics division of IBM found itself struggling as an unexpected rapid rise of demand overwhelmed the companys capacity. Chris King and her team had put a lot of effort and time into making the Network Technology Unit into what it had become. 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