Saturday, December 28, 2019
A Case Study and Analysis of IBM Essay - 914 Words
IBM Case Study Critical Facts â⬠¢ Founded in 1911 through the merger of several companies under the name Computing-Tabulating-Recording Company (IBM, n.d.) â⬠¢ Renamed Internation Business Machines in 1924 to align its name with its business market (IBM, n.d.) â⬠¢ Introduced FORTRAN, the worldââ¬â¢s first programming language standard, in 1957(IBM, n.d.) â⬠¢ 1959 IBM creates the program ââ¬Å"SPEAK UP!â⬠to encourage communication between employees and management (IBM, n.d.) â⬠¢ Created the web based technical resource DeveloperWorks in 2000 (Pearlson Saunders, 2013) â⬠¢ DeveloperWorks provides articles, demos, podcasts, and tutorials to both IBM employees, customers and other developers for free (Pearlson Saunders, 2013) â⬠¢ Social networkingâ⬠¦show more contentâ⬠¦IBM no longer has to devote as much real estate for call centers. This not only reduces the physical presence and environmental impact of the use of energy to support the call centers, but also the number of staff IBM needs to provide the support work. This can be further increased because DeveloperWorks is an online website, meaning employees can access it from anywhere. Existing staff can work remotely, furthering the decreased need of physical locations and their cost. Built on IBM Connections, a sort of Facebook for businesses, My DeveloperWorks allows users from around the world to interact through different blogs and forums (IBM, n.d.) (Pearlson Saunders, 2013). This helps create an online community of not only IBM employees from different locations, but also between the employees and customers and between customers themselves. These communities give their users a sense of worth and camaraderie ââ¬â not only sharing valuable information for development and support purposes, but also several often overlooked consequences. These communities boost employee morale and sense of purpose, while at the same time increasing customer brand loyalty. Customers are more likely to purchase products that come with support staff they already know and trust, making IBMââ¬â¢s support staff and developers the front lines of its brand management. This camaraderie can come at a price for employees however, as they could find it difficult to separate their work lives from theirShow MoreRelatedIBM Case Study Analysis2320 Words à |à 10 PagesIntroduction:In 2000 the Microelectronics division of IBM found itself struggling as an unexpected rapid rise of demand overwhelmed the companys capacity. Chris King and her team had put a lot of effort and time into making the Network Technology Unit into what it had become. King and her team had started out by setting very bold targets (a BHAG if you will) of achieving growth levels that were unimaginable at the time and most importantly of becoming a leader in the business of microchip technologyRead MoreComparative Study of Quality of Work Life Management in Tcs Ibm: a Case Study Analysis14194 Words à |à 57 Pagesââ¬Å"COMPARATIVE STUDY OF QUALITY OF WORK LIFE MANAGEMENT IN TCS amp; IBM: A CASE STUDY ANALYSISâ⬠FOR THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF ââ¬Å"MASTER OF BUSINESS ADMINSTRATIONâ⬠FROM GGS IP UNIVERSITY NEW DELHI BATCH: 2011-2013 Submitted by: Submitted to: Sheetal Yadav Dr. Parul Gupta ARMY INSTITUTE OF MANAGEMENT amp; TECHNOLOGY, GREATER NOIDA (UP) ââ¬â 201306 BACKGROUND OF STUDY I have undertakenRead MoreEssay about Fall of Ibm1683 Words à |à 7 PagesTitle: The Fall of IBM Date: September 20, 2013 I. Executive Summary The purpose of this case study analysis is to analyze the situation of IBM in the 1990s, to come up with possible mutually exclusive alternatives for IBMââ¬â¢s management and ultimately, to recommend a possible strategy to regain back IBMââ¬â¢s throne in the industry. The problem of the case study is all about the survival of IBM in a much more competitive market ever encountered by the company. And also, overcoming newRead MoreInclusion Body Myositis ,or IBM, is one of many muscle diseases known as inflammatory myopathies,900 Words à |à 4 PagesInclusion Body Myositis ,or IBM, is one of many muscle diseases known as inflammatory myopathies, which causes slowly progressing muscular atrophy and weakness(NINDS IBM ,2014,para 1). Let it be known that in this paper, I shall define IBM, give itââ¬â¢s symptoms and signs, as well as whether or not it is related to birth defects, trauma or age related pathology. A prognosis and diagnosis , for said disease, will be given ; as well as , whether or not it is treatable. I will also mention the researchRead MoreIBM Case Analysis1065 Words à |à 4 PagesIBM Case Analysis Summary of the Case IBMs dominance as a global leader in information technology and services has created a dilemma for the senior executives managing the company during the timeframe of the case study, IBM in the 21st century: The coming of the globally integrated enterprise (Kanter, 2009). The company struggles with an ethnocentric approach to making decisions it is very aware of, working to create more multicultural and hybrid-based management models that taker into accountRead MoreAnalysis of eBusiness Solutions Providers: IBM, Wipro Technologies, Samsung1038 Words à |à 5 Pagespartner who can help create a high-value e-business solution is critical to e-business success. IBM The first provider to consider is IBM, a global solutions provider who has been helping companies achieve their business goals for several decades. IBM is a leading provider of solutions and services that transform an organization s relationship-building, data management and business intelligence. IBM helps its clients uncover new business opportunities and empowers them to leverage their resourcesRead MoreBusiness Process Description Is A Map1663 Words à |à 7 Pagesetc. The choice of a map depends on what we want to move, where and by what means. If we travel by car we need a road map, if we travel on foot in a mountain area, we need a hiking map. What is more, we may need several different types of maps, in case of emergency. For example, a simplified road map that shows how to get from one point to another will not help if we make a wrong turn somewhere on the way. We will need a detailed road map to get back to our initial course. Identify applicable sponsor/sRead MoreThe Problem Of A Stock Trading System Based On Prediction Models Obtained With Daily Stock Exchange System Essay818 Words à |à 4 Pagesdaily stock quotes data. We will apply different models to predict the returns of IBM stocks at the New York Stock Exchange. These predictions will be used together with a trading rule that will generate buy and sell signals. This chapter addresses several new data mining issues: (1) how to use R to analyze data stored in a database; (2) how to handle prediction problems where there is a time ordering among training cases (usually known as a time series); (3) and the consequences of wanting to translateRead MoreCustomer Behavior Patterns Using Predictive Analytics Essay1070 Words à |à 5 PagesThis case study reviews the strategy followed by Union Investment Group (UIG) to analyze customer behavior patterns using predictive analytics (Union Investment GmbH, 2015). With the business objective of boosting prof itability and staying ahead of the competition while facing a customer base that demanded individualized product offerings, UIG teamed with IBM to determine the problem at hand. After describing the problem, this case study next considers the stakeholders involved, other expert opinionsRead MoreBusiness Intelligence Solutions : An Organization1574 Words à |à 7 Pagessoftware to analyze an organization raw data. It is built on the existing investments so that the employees can get access to current and accurate information. IBM is an example of the modern organizations that are offering virtually everything that a business may require in terms of software, hardware to industry specific applications (IBM, 2014). This chapter will compare and contrast how different organization employ business intelligent solutions, how the dash boards may help average users , the
Thursday, December 19, 2019
A Rose For Emily Analysis - 1822 Words
1. What is the meaning in the final detail that the strand of hair on the second pillow is iron gray in ââ¬Å"A Rose for Emilyâ⬠? It reveals that it was not long ago that Miss Emily had laid her head on the pillow next to the decaying Homer Barron. When this man was last seen, Miss Emily took on characteristics of a woman of youth. It is not until after an extended period of time that Homer Barron is not seen, all the while Miss Emilyââ¬â¢s her character begins to take on a more elderly traits. The narrator describes that her hair ââ¬Å"grew grayer and grayer until it attained an even pepper-and-salt iron gray, when it ceased turningâ⬠(Faulkner 36). Therefore, Miss Emily did continue to sleep by her deceased lover as she grew elderly. Furthermore, theâ⬠¦show more contentâ⬠¦Throughout each stanza there are a number of smaller instances of symbolism, all of which add to the depth of the poem as a whole. One in particular is the leaves on ground. Frost writes: ââ¬Å"And both that morning equally lay In the leaves no steps had trotted blackâ⬠(Frost lines 1 -12). While ponding the two roads, he finds each of have their own beauty. Each of the roads has been walked before, but he will be the first to experience one of them that day, for he points out the fresh morning coving each of them in the same manner. Furthermore, the leaves have fallen from the trees, giving a new feel to the road beneath a travelers feet. This symbolizes the changes that take place around us each and every day. While we may expect one thing to be the same when we experience again after some time, the likely hood is that it will be different, thus giving it new life along with the morning. 4. Is the narrator of ââ¬Å"The Road Not Takenâ⬠(a) bemoaning the difficulty of choosing between two equally good options, or is he (b) lauding the seldom-chosen option as superior? The narrator of ââ¬Å"The Road not taken is lauding the seldom-chosen option as superior. There is a pleasant tone to the authorââ¬â¢s style, one that casts out any belittling attitude towards decision making. Frost states: ââ¬Å"Two roads diverged in a wood, and l- I took the one less traveled by, And that has made all theShow MoreRelatedA Rose for Emily Analysis842 Words à |à 4 PagesCritical Analysis A Rose for Emily Throughout life people face many hardships, including life and death, letting go is such a hard thing for these people to do. In the story, A Rose for Emily, Faulkner writes about love and the effect it can have on a person . Faulkner writes about how Miss Emily loses her father and he is the only person she has in her life. Later in the story, Homer Barron came to their town to fix the streets. People begin seeing Miss Emily and Homer together and believeRead MoreAnalysis Of A Rose For Emily By William Faulkner And A Rose For Emily1023 Words à |à 5 Pagesshort stories are told are essential literary elements to ââ¬Å"likesâ⬠by Sarah Shun-lien Bynum and ââ¬Å"A Rose for Emilyâ⬠by William Faulkner. The settings in both story provide the reader with context in order to understand the conflict within both stories. Also the point of view the narrator in each story narrates from gives the reader an understanding between both conflicting sides of the story. A further analysis of the global temporal setting, the global geographic setting and the point of view will explainRead MoreCharacter Analysis of Emily Rose in a Rose for Emily726 Words à |à 3 PagesThe character Emily Rose in A Rose for Emily is considered a static character because; her traits throughout the story do not change. In the story she is deemed as quiet, inhuman and, even mad. However, through further inspection; there are characteristics displayed throughout the story that can possibly prove that Emily was a dynamic character. Throughout the piece Emily changes both mentally, socially and physically. Miss Emily, the main character of this story, lives for many years as a recluse;Read MoreCritical Analysis : A Rose For Emily970 Words à |à 4 PagesCritical Analysis Essay- A Rose for Emily In the story ââ¬Å"A Rose for Emilyâ⬠we look into the depths of the demented mind of Miss Emily Grierson. Born and raised during the mid-1800ââ¬â¢s in the fictional city of Jefferson, Mississippi in the fictional county of Yoknapatawha. The story begins in its present time of approximately 1934 A.D. at her funeral and courses back through her life to the many points of tragedy she endured. As you finish this story the first time, you might consider it as a darkRead MoreA rose for Emily evaluation Analysis831 Words à |à 4 PagesA rose for Emily evaluation Analysis English composition II Professor Polnac The short story A Rose for Emily is the tale about Emily Grierson and the time leading to her death. Emily was raised by her father to have a sense of class and expectation to be treated as such. Emily grew up in an era where black women were not allowed to be on the street without aprons, this was set into motion by her father. Her house was on one of the nicer streets in the town and was kept well. Emily wasRead MoreA Rose For Emily Analysis1020 Words à |à 5 PagesIn ââ¬Å"A Rose for Emilyâ⬠by William Faulkner, it is apparent that the topic of this narrative is about one dealing with newly found changes in their life. In this short story, the protagonist, Emily Grierson, deals with heavy amounts of adjustment and loss, along with the judgement of the people of her town. In this story, Faulkner focuses on capturing the physical and mental struggles of transitioning from traditions one has always known to changes that make oneââ¬â¢s life completely different. The settingRead MoreAnalysis Of A Rose For Emily Essay1643 Words à |à 7 PagesBeing An Outcast: Emily As Manifesting Thematic Alienation in Faulknerââ¬â¢s ââ¬Å"A Rose for Emilyâ⬠I. Introduction Being taught in high schools and universities all across the nation, William Faulknerââ¬â¢s short story ââ¬Å"A Rose for Emilyâ⬠has achieved a great deal of both academic and mainstream respect in the United States. In being arguably one of Faulknerââ¬â¢s strongest stories, and since Faulkner himself has assumed the position of being one of the great masters of American fiction, ââ¬Å"A Roseâ⬠is undoubtedlyRead MoreA Rose For Emily Symbolism Analysis1376 Words à |à 6 Pagessetting that outlines the plot development and influences the heroesââ¬â¢ decisions and general characteristics. In Faulknerââ¬â¢s ââ¬Å"A Rose for Emilyâ⬠and Hemingwayââ¬â¢s ââ¬Å"Hills Like White Elephants,â⬠the setting is raised to the symbolic level. When the outside portrayal does not correspond to what is happening inside the character, it adds a psychological perspective to the plotââ¬â¢s analysis. In Faulknerââ¬â¢s story, there is much information about th e Griersons who have been at the top tier of society for a long timeRead MoreLiterary Analysis of ââ¬Å"a Rose for Emilyâ⬠1277 Words à |à 6 PagesLiterary Analysis of ââ¬Å"A Rose For Emilyâ⬠The short story, ââ¬Å"A Rose for Emilyâ⬠, by William Faulkner, is told by an unnamed narrator and broken into five sections. The story is not chronological, but completely out of order, adding mystery and climax. The first section begins with the death of the main character, Emily Grierson, and relates the thoughts and actions of the small Southern U.S. town. A flawed relationship between the town and Miss Emily is seen throughout the story. The tension betweenRead MoreA Rose For Emily Analysis896 Words à |à 4 Pagesshort story ââ¬Å"A Rose for Emilyâ⬠is trying to convey. Emily Grierson is the main character in this story, the people of her town feel sorry for her after her father dies. She becomes a loner and does not leave her house. Emily was controlled by her father. He rejected suitors that were interested in marrying her. Now she is all alone, until a new person comes to town. Homer Barron comes to work in the town. Emily is very interested in him, but he does not return the feelings. Emily buys everything
Wednesday, December 11, 2019
Role of Relationship Market in Maintaining - MyAssignmenthelp.com
Question: Discuss about The Role of Relationship Marketing in Maintaining Competitive Advantages. Answer: Introduction This research has been started with an objective to enhance the knowledge regarding the role and importance of relationship marketing in maintaining a competitive advantage over the others in the industry. For the purpose of standing in the consumer market, companies need to adopt effective approaches for attracting the customers. The focus of the companies is on enhancing the quality of the services and products for gaining competitive advantage and expansion of the customer base. A good relationship with the customers is an essential element on which performance and sales of the business are based on (Rahman Masoom, 2012). Competition in the airline industry is increasing which has increased the need to develop a healthy relationship with the customers. Relationship marketing focuses on the customer satisfaction, customer defection and retaining the customers for developing loyalty among the customers. With the increase in the number of companies operating in the Airline industry, competition is increasing. This has increased the need for effective relationship marketing for the companies (Wanjau, 2013). The focus of this research program will be on analyzing the importance of relationship marketing and impact of relationship marketing on the satisfaction level of the customers. Analysis of the data collected will be done by applying different methods or approaches. Project Objective Objectives are set with a motive to form a base for the purpose of data collection process. The objective of this research program is to develop knowledge of the role of relationship marketing in maintaining competitive advantages. Relationship marketing has played a crucial role in the airline industry as the satisfaction of the customer is dependent on the quality of the services offered to them. Critical analysis will be done of the different articles, journals, books and other secondary sources so as to understand the knowledge of the research topic and different aspects related to the research. Project Scope Customer satisfaction level is an important element which determines the chances of growth and success of the business. The scope of the project has been defined so as to provide a guide to the research in the right direction. This research program will cover analysis of the role of relationship marketing and its increasing popularity in the dynamic business environment. For the collection of the data regarding the research topic, different approaches have been chosen. Literature Review In the words of Bazinia, et. al. (2012), Rrelationship marketing can be explained as an approach used by the organizations for the purpose of developing customer loyalty, interacting with the customers and enhancing their satisfaction level. For the purpose of gaining a competitive advantage over the others in the airline industry, Finn Air airways and Cathay Pacific Airways have adopted relationship marketing. An emotional connection is developed between the organization and customers with the help of relationship marketing. Relationship marketing is considered crucial for the purpose of quality of the relationship, value, and service. According to Githaiga (2013), satisfaction among the customers helps in enhancing the chances of growth and survival of the company. Impact of the relationship marketing can be seen on the long-term profitability of the company. An organization has to fulfill its responsibility towards the different partners including customer, internal partners, external partners, and suppliers. For the attainment of the long-term growth, both Finn Air and Cathay Pacific are focusing on interacting with the customers for developing a healthy relationship (Peng Wang, 2010). The trained staff has been appointed for assisting the customers. Customer loyalty is an essential aspect which is developed on the basis of the relationship marketing. For developing a positive attitude among the customers towards the company, there is a need to adopt relationship marketing (Sammut, 2011). Quality services are being offered by the companies for enhancing the customer base and retaining the existing customers (Maina, 2016). Relationship marketing plays a vital role for the airlines industry. Different strategies are being adopted by the different organizations for meeting the expectations of the customers and establishing healthy relationship with the customers. Cathay Pacific has adopted a customer oriented cost strategy for meeting the needs or desires of the customers. Finnair and Cathay Pacific need to analyze the factors which are contributing to customer defection. Finnair is offering different types of memberships to its customers for providing them benefit as well as developing large customer base (Rahman Masoom, 2012). Customer loyalty is an essential element which shows the level of trust in the brand. Finnair is conducting events for appreciating loyalty among the customers. On the contrary, focus of Cathay pacific is on building customer supplier relationship by applying CRM approaches. Personal information regarding the customers is assembled with the help of CRM campaigns. E-CRM approaches are also being used by the organizations for reaching out the customers (Tung Yu, 2013). Research Questions/Hypothesis Research has been initiated for the assembling of the data regarding the importance of relationship marketing and its impact on the customer loyalty. Information will be assembled on the basis of the research questions formulated. Research questions for the research program are listed below: Primary Question What is the role of relationship marketing in maintaining competitive advantages over the others in the industry? Secondary Questions What are the impact of relationship marketing on the satisfaction level and loyalty among the customers? Which factors help in building satisfaction level and loyalty among the customers? Research Design and Methodology Research methodology section defines the various approaches or methods which are adopted by the researcher with a motive to assemble quality data. Research programs are conducted with a motive to assemble data and presenting different facts related to the research topic. This research program has been carried out with a motive to gain knowledge of the role played by relationship marketing in maintaining a competitive advantage for the firms in the competitive business environment. Different approaches will be chosen on the basis of the requirement of the research program. These approaches will contribute towards the collection of the relevant data for the research. Research Design or method: there are various methods or designs available which are adopted by the researchers for their research. The motive behind the selection of the method is to maintain the quality of the research program. Qualitative research method will be used for the accumulation of the relevant data for the research (Terrell, 2012). Qualitative research method has been chosen with a motive to provide insight of the problem or the aspect in a better manner for developing knowledge. Trends or opinions will be uncovered with the help of qualitative research method. Qualitative research method uses unstructured or semi-structured techniques for the assembling of data (Acaps, 2012). Research approach: qualitative approach has been selected after the analysis of different approaches. The reason behind the selection of this approach is to ensure that the required data is assembled for this research program. The qualitative approach uses primary and secondary data for the execution of the research program (Smith, 2015). Both these sources are effective in collecting quality data and maintaining the reliability and authenticity of the data collected. Data collection: data collection is the process of assembling of the required information with the help of different sources of data collection. Numerous methods or sources are present which can be used for the assembling of the required information. Data in this research program will be accumulated by applying primary and secondary sources. Primary data is assembled with a motive to gather raw form of data directly from the respondents, especially for the research. Quality of primary data may get affected due to the biasedness and judgment of the respondents (Lowry, 2015). Due to these reasons, primary data is considered less reliable and authentic. Primary data can be assembled with the help of questionnaire or interview (Thomas, 2015). The questionnaire will be used for fulfilling the objective of data collection for the research. Secondary data is assembled with the help of the second-hand sources which has already been assembled and used by others for their work (Turkenburg McA uley, 2013). This form of data is more reliable and authentic as it has been already used. Sources for the collection of secondary data include internet sources. Sampling method: sampling methods are used for the analysis of the data within the limited time allocated for the completion of the research. Data assembled will be available in large quantity and for the analysis and evaluation of the assembled data, random sampling technique has been chosen. According to random sampling technique, equal chance needs to be allocated to every sample for getting selected for the analysis process (Nishad Sankar, 2016). This approach is considered reliable as the data analysis process takes place without any biasedness (Alvi, 2016). Research strategy: strategies are adopted by the researcher for the completion of the research in a better manner and attaining the desired outcomes from the execution of the research. A sequential strategy has been chosen for the execution of this research program. This strategy will ensure that the research is being conducted as per the plans formulated. Targeted market: there is a need to identify the target market so as to identify the source from where data has to be assembled for the research. Primary data for this research program has to be assembled with the preparation of a questionnaire. The questionnaire will be presented to the employees for collecting data. For the accumulation of secondary data, Internet sources will be accessed and data will be collected from those internet sources. For maintaining the authenticity of the data, internet sources will be used which have been issued after the year 2010. Timeframe: timeframe can be defined as the time period in which researcher has to complete the research program. It is essential to execute the research program within the allocated time period. This maintains the relevance of the collected data and helps in meeting the objective of the research well on time. Ethical considerations: ethics are the guides which provide direction to the actions in right manner and performing the actions in a fair manner without creating harm to the interest of others. Ethical considerations play a vital role as these shapes the execution process of the research by complying with the values including confidentiality, honesty, integrity, and unbiasedness. Research Limitations Limitations are those issues or challenges which are being faced by the researcher during the execution of the research program. Limitations need to be dealt in an effective manner so as to overcome these challenges. Impact of these limitations can be seen on the quality of the research and the execution process of the research. Research limitations identified in the research program include lack of availability of resources, availability of short span of time and lack of knowledge regarding the research topic. These limitations need to be identified during the research execution process so as to eliminate the adverse impact of these limitations. Time Schedule (Research Plan) Serial no. Activities Initiation date Duration (days) Completion date 1) Selection of the topic 23 January 2018 1 23 January 2018 2) Construction of plans 24 January 2018 4 27 January 2018 3) Implementation of the outlined plans 28 January 2018 8 04 February 2018 4) Selection of data collection methods 05 February 2018 3 07 February 2018 5) Initiation of data collection process 08 February 2018 9 16 February 2018 6) Analysis and evaluation 17 February 2018 5 21 February 2018 7) Conclusion and recommendations 22 February 2018 1 22 February 2018 Gantt chart Conclusion Thus, at the end of the research program, it has been stated that focus is on developing knowledge regarding the relationship marketing in relation to Finnair and Cathay Pacific airlines. For the purpose of developing loyalty among the customers, relationship marketing is being used. The focus of the airlines is on the retaining the customers by satisfying the customers and attracting potential customers. For the purpose of operating in the dynamic business environment, there is a need to adopt relationship marketing. It is essential to enter into negotiation with the competitors and signing a long-term contract. E-approach has been chosen by the airlines for enhancing the customer base and contributing to the satisfaction level of the customers. References Acaps, 2012, Qualitative and Quantitative Research Techniques for Humanitarian Needs Assessment, Acaps. Alvi, M., 2016, A Manual for Selecting Sampling Techniques in Research, MPRA. Bazinia, E., Elmazib, L. Sinanaj, S., 2012, Importance of relationship marketing management in the insurance business in Albania, Procedia - Social and Behavioral Sciences, Vol. 44, pp. 155 162. Githaiga, A. M., 2013, Customer Relationship Management As A Strategy To Gain Competitive Advantage In The Banking Industry, United States International University. Lowry, L. D., 2015, Bridging the Business Data Divide: Insights into Primary and Secondary Data Use by Business Researchers, IASSIST. Maina, V. N., 2016, Relationship Marketing and Sustainable competitive advantage in large pre-hospital service companies in Kenya, University Of Nairobi. Nishad, P.M. Sankar, S., 2016, Efficient random sampling statistical method to improve big data compression ratio and pattern matching techniques for compressed data, International Journal of Computer Science and Information Security, vol. 14, no. 6, pp. 179. Peng, L. Y. Wang, Q., 2010, Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry, Journal of Marketing Management, Vol. 22(1-2), pp. 25-59. Rahman, S. M. A. U. Masoom, M. R., 2012, Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd., Asian Business Review, Volume 1, Issue 1. Sammut, H. J., 2011, A competitive advantage through customer relationship management, Times Malta. Smith, N.L., 2015, Using Action Design Research to Research and Develop Evaluation Practice, New Directions for Evaluation, vol. 2015, no. 148, pp. 57-72. Strategic Marketing Solutions, 2013, Strategic Marketing Solutions Can Develop Your Relationship Marketing Program. Accessed on: 24 January 2018. Available at: https://www.strategicdriven.com/relationship-marketing/ Terrell, S. R., 2012, Mixed-Methods Research Methodologies, The Qualitative Report, Volume 17, Number 1, pp. 254-280. Thomas, J. A., 2015, Using unstructured diaries for primary data collection, Nurse researcher, vol. 22, no. 5, pp. 25. Tung F.C. Yu T.W., 2013, Investigating effects of relationship marketing types in life insurers in Taiwan, Managing Service Quality, Vol. 23(2), pp.111-130. Turkenburg, J. P. McAuley, K. E., 2013, Data collection and processing,Acta Crystallographica Section D, Vol. 69(7), pp. 1193-1194. Wanjau, C., 2013, Investigation of the effect of customer relationship management on customer retention in commercial banks a case of KCB Limited in Kenya Nairobi region, Kenyatta University.
Wednesday, December 4, 2019
Meaning Of The Quote Metaphors Associated ââ¬Myassignmenthelp.Com
Question: Discuss About The Meaning Of The Quote Metaphors Associated? Answer: Introducation Kallifatides (2014) stated that the term managerial ideology refers to the beliefs and values of both the managers along with their workplace attitude and practices. Reinhard Bendix believed that industrial organizations and industrial relations should be the focus aspect of a stakeholder of an organization. The prime reason is that the employees should be motivated to work for enhanced productivity, which on the other hand affects the lives of large number of people (Stufflebeam and Shinkfield 2012). Thus, it is the liability of the institutional authority to adapt effective business attitude. Prior to the implementation of the factory system all the products of an organization or factory are designed or made by skilled and professionals. It needs time and not much product are distributed in the locals. However, institutional authority emphasized on division of labor practice, in which more workers were included, who are not skilled compared to the professionals (Liu and Li 2014). H owever, by positive business behavior, those employees are motivated and trained to accomplish the business function. In this way, huge amount of final products are distributed among the community. The metaphor that is used by Reinhard Bendix is knife-edge of the present and Chicago School. The metaphor Chicago School illustrates the behavior of the organizations managers to align the money supply and demand for money (Stufflebeam and Shinkfield 2012). This concept focuses on reducing regulations on business and follows own business believes and policies. Metaphor knife-edge of the present represents the meaning that business should be place between the perceived past and the future of the business but without including the concept of time (Kallifatides 2014). Obstacles to making the best decisions Piven (2013) portrays that it is expected that a rational-bureaucratic organizations obtained their goals effectively. The reason described by Caldwell (2012) is that in such organization the labor and authority is clearly divided along with their job roles and responsibility. In this formal structure of organization, employees are selected based on effectual qualifications, they are assigned with specific roles and designation and lastly the decision taken by company are based on survey for relevant information. Some of the obstacle in taking best decision making are internal conflict among the decision makers due to different business perspective (Hodson et al. 2013). Wilensky (2015) highlighted another obstacle that is in business some decision are often made in a split second and in such case, ethical business procedure are often overlooked by managing personnel. Some organizations have to face more problem than others due to others. Hodson et al. (2013) stated that organization, who are not able to establish effective communication, face challenges of internal rivalries that affects the organizational profitability. Piven (2013) stated that organizational structure can be underlying cause of workplace issues as multiple authorities may suggest different decision that can be confusing for employee to follow. Thus, regular meetings should be conducted so that all the ideas can be discussed and only the optimized yet effective decision should be taken into consideration. Managers also have to overcome the problem of conflicts among the employees, communication and knowledge sharing between them and allocating job roles and responsibilities based on the skills the candidate possess. Another challenge that these managers have to addresses is train their employees well so that they can accomplish their desires job roles (Weber and King 2014). Occurrence and significance of the term common moral purpose in an organization The theory proposed by Chester Barnard emphasized on psychological theory of motivation and behavior, complex interdependencies, sociological theory of cooperation and meritocracy ideology. Barnard suggests the theory of complex social system, systems approach and importance of the individual. Novicevic et al. (2013) stated that Barnards believes are valuable and often denotes the exact scenario of the organization. According to Chester Barnard, the managing authorities are liable for motivating the employees and handed over some job roles that align with their line of interests (Lopdrup-Hjorth 2015). This process is effective as every individual is motivated differently and managers should identify their preferences so that they can obtain the work from them. Moreover, according to Barnards belief, communication should be emphasized and innovative ideas should always be welcome. Mahoney and Godfrey (2014) furthermore stated that all the achievements and failures should be encouraged so that employees can continuously work for the betterment of the organization and suggest new ideas so that the organization can prosper. (Durant 2014) moreover depict that Barnard also emphasized on two conditions- effectiveness and efficiency. These two conditions are a part of cooperative system and there are some personnel, who are considered as contributors. These contributors are- investors, employees, suppliers, distributors, managers and customers (Novicevic et al. 2013). Managing the collaboration among these stakeholders so that business profitability can be attained is necessary. Mahoney and Godfrey (2014) thus stated that it represents the real scenario of the business as an organization can only gain advantage, if business objectives of all the stakeholders are properly aligned. Elaboration of the statement the transformation of organizational forms has given rise to a variety of paradoxical demands In modern era, organization has to take such decision that is for the organizational benefit but on the other hand raises an adverse situation in the business. Powell and DiMaggio (2012) stated that business formulates new things in order to fulfill the needs of the customers and make their living standard high. On the other hand, if these customers decide to save for their better future and purchase less from outside, business cannot attain profit. In such case, the business adapts necessary promotional activities so that the customers can attract towards their product. The paradox in this case is that the company do not like that their customers are saving money. Another situation is highlighted by Ramirez (2012), where leaders ask their employees to work with comfort; however, in reality all the employees are judged based on their productivity and ability to meet target irrespective of the fact whether their work has some quality issues. Smith et al. (2012) stated that in both the cases two aspects are necessary and need to be fulfilled that is in first case, the better life of the customers and profitability of the organization and in second case, considering employees as important asset and fulfilling the target of the organization. Thus, it can stated that both the aspect is required in terms of satisfying individual needs but problem may arise if both aspects peacefully co-exist. In such case, managers are liable to take effective steps so that the adversity can be overcome. Taken for instance, in second case, leaders may provide additional benefits to their employees so that they can achieve their targets and also gain something for their effort through rewards Reference List Caldwell, R., 2012. Leadership and learning: A critical reexamination of Senges learning organization. Systemic Practice and Action Research, 25(1), pp.39-55. Durant, R.F., 2014. Revitalizing a Sense of Common Purpose. In Why Public Service Matters (pp. 197-215). Palgrave Macmillan US. Foundations of Management, La Trobe University (2016), McGraw Hill 9781308739632 Hodson, R., Roscigno, V.J., Martin, A. and Lopez, S.H., 2013. The ascension of Kafkaesque bureaucracy in private sector organizations. Human Relations, 66(9), pp.1249-1273. Kallifatides, M., 2014. 3 Reinhard Bendix. On the Shoulders of Giants, p.47. Liu, M. and Li, C., 2014. Environment pressures, managerial industrial relations ideologies and unionization in Chinese enterprises. 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