Secret Info on Site:Teacherspayteachers.com Essay Writing Service That Only the Pros Know About

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How to Get the Essay Writing Scholarships of the Future

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Dove Campaign for Real Beauty Essay Example

Dove Campaign for Real Beauty Essay Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 , In England, Dove started the Campaign For Real Beauty , with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience, Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness is very important to the society and that people expect from women of this generation to be more attractive that the women of the previous generation. After this study Dove collected the statistics of 3. 200 women, from 18 to 64 years old, from 10 countries( The U. S, Italy, Canada, Great Britain, France, Netherlands, Argentina, Brazil, Japan, Portugal). The study began in February 2004 and ended in March 2004. The statistics are: * Only 2% of women describe themselves as beautiful * 1 of 2 of women think that are overweight * 3 of 4 of women saw themselves as ‘’average’’. Two more studies, one in 2005 and the other in 2006, came to add that : * 90% of women are not satisfied with at least one part of their physical appearance, especially their body parts. 91% of women believe that the media need to promote more realistic and healthier images of women, especially of women over 50 years old. Objectives * Attract worldwide Media coverage * Debates , seminars discussion are needed to make an opportunity for women to discuss the real meaning of beauty. * Self-esteem awareness programs * Make women to use the CFRB Web site, for discussions about the issue. * Increase Dove’ s sales of beauty products TACTICS PLANNING THE USE OF MEDIA: CONTROLLED MEDIA ADVERTISING Dove created an advertising campaign in 2004. We will write a custom essay sample on Dove Campaign for Real Beauty specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Dove Campaign for Real Beauty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Dove Campaign for Real Beauty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this advertisements dove asked about if models characteristics such us slimness and youth are necessary for beauty. The advertisement contented a photo of woman who didn’t look like a model. Then dove asked the reader to express their opinion about woman’s appearance checking off a box. (www. campaignforrealbeauty. com) TV COMMERCIALS Dove makes many TV commercials such as Campaign For real Beauty:  http://youtube. com/watch? v=Fc2Ity4Uv Commercial in Super Bow 2006 http://videogoogle. com/videoplay? docid=1731400614466797113 WEBSITE www. campaignforrealbeauty. com  This site is interactive. Women can make dialogue about beauty, they can read other women’s opinion and also they can find many researches about beauty. INTERVIEWS Dove sent experts to some TV shows to give interviews. These shows are: The Early Show, The Today Show, Oprah and Good Morning America. THE DOVE SELF-ESTEEM FUND Dove makes the self esteem fund in order to increase self-confidence and self-esteem of women. Further more the Dove self esteem fund supports a school educational program. The name of this program is Body Talk. PROGRAMS Dove sponsored the Program for Aesthetics and Well being. The program for Aesthetics and Well-being was a Harvard University’s program. This program studied how women are displayed by the media, and which are the effects of this on women’s well-being. Dove organizes on international exhibition of photography. This exhibition aimed to the overthrow of the modern stereotypical beauty. It tried to show the real beauty. PANEL DISCUSSION Dove started its campaign for Real Beauty with a panel discussion. The people who participated in this discussion were: Nancy Etcoff who was a professor of Harvard University, Mindy Herman and many others. THEME AND MESSAGES †¢ Dove A New Vision Imagine a world where beauty is a source of confidence, not anxiety. †¢ Help make our vision reality. ACTIONS According to Wikipedia, the free encyclopedia, Dove and its partners in this effort(  marketing and communications agencies as Ogilvy Mather, Edelman Public Relations, and Harbinger Communications) organized several special events in or der to promote the campaign, which was accomplished in two phases. It was communicated to the public through a Web site, workshops, sleepover events, films, a variety of print and television advertisements, billboards, interviews, panel discussions, programs and a book. The first phase included a variety of tactics in order to establish credibility for the campaigning message. These include the release of the 2004 TRTAB global, academic research study that explored the relationship which women have with beauty and how it affects their well-being and happiness. At the same time Dove launched a global advertising campaign centred around a series of  billboard  advertisements, which invited passengers to vote on if a particular model was, for example, Fat or Fab or Wrinkled or Wonderful, with all the results updated and displayed in the ads later on. The second phase introduced with six â€Å"real women† models posing in their bras and underwear. theyparticipated in a three-month media tour and made appearances on the Ellen DeGeneres Show and Oprah. At the same time Dove organized panel discussions with medical and academic experts and a global touring photography exhibit which showcased diverse images of female beauty. Eventually the exhibit was turned into a book CONTROLLED AND UNCONTROLLED MEDIA Controlled and uncontrolled media were both used in order to promote the cause. Some means of controlled media used to reach their audiences were news articles in women’s magazines, newspapers, publications and a series of television spots including â€Å"a 30-second spot in the commercial break during  Super Bowl XL† (Wikipedia). Uncontrolled means were appearances on The Early Show, The Today Show, Oprah and Good Morning America. In this way they were able to communicate with all targeted audiences successfully so to promote their campaign. EFFECTIVE COMMUNICATION Effective communication was achieved by using credible sources to prove the data after intense research. Dove developed a global report with the help of Dr. Nancy Etcoff, Harvard University professor and author of â€Å"Survival of the Prettiest,† and Dr. Susie Orbach, London School of Economics,   using a sample of of 3,200 women from ten different countries. All the verbal cues used in the campaign were appropriate for its promotion and had the desired results. Two way communication and audience participation were definitely achieved through the web site (www. campaignforrealbeauty. com), facebook,twitter, letters to newspapers and a   field-marketing exercise: . According to campaignlive. co. k more than more than 800,000 responses in just eight days were collected in more than a 1000 public areas gathering answers about the campaign. Selective exposure towards persuading the audiences attitudes was easy to be accomplished as the numbers speak by themselves. All that was needed was just Doves and the PR agencies reinforcement. EVALUATION The final assessment as a result of this public relations campaign until 2006 was totally successful. The media coverage was massive, â€Å"generating media exposure which Unilever has estimated to be worth more than 30  times the paid-for media space â€Å". Wikipedia). According to http://www. campaignlive. co. uk, by the end of 2005 Dove’s market share in Asia had increased from 19% to 26% and â€Å"Dove models were featured in 618 separate newspaper clippings, reaching an overall circulation of more than 139 million†. In USA the campaign had more than 30 million daytime TV viewers, which increasd sales by 13 per cent. According to Dove sales for the products featured in the advertisements increased 600 percent in the first two months of the campaign and by June 2005, more than 1 million visitors had logged onto www. campaignforrealbeauty. om. †¢ Awards PR Week’s Consumer Launch Campaign of the Year 2006 PRSA’s Silver Anvil ‘Be st of’ Award 2006 Grand EFFIE Award 2006 PROPOSAL One of the pr advantages I would have promote more would have been the global conferences with experts in schools in order to inform as many youngsters and their parents as possible. LINKS http://www. campaignlive. co. uk/news/532448/Top-Performers-2005-International-Advertiser-YearDove/ http://www. now. org/nnt/fall-2006/dove_campaign. html media-awareness. ca Dove. com CFRB. COM http://www. dove. us/#/cfrb/selfesteem/girls_inc. aspx

Medical Term Papers With Lots of Medical Term Words

Medical Term Papers With Lots of Medical Term WordsMany people, especially those with a medical background use term papers that use a lot of medical terms. This can be very confusing and sometimes difficult to understand, even for the best-educated person.However, if you use a combination of medical term papers with lots of words in them, you can sometimes make it more manageable. The best way to achieve this is to make sure that your paper is formatted properly, as this is what will make the difference between a problem and a simple write up.Of course, before you can format your medical term papers with lots of medical term words, you need to know what medical terms you want to use. Most dictionaries will have lists of the most common medical terms, so you should always be sure to use the correct one for your paper.Also, when you are writing medical term papers with lots of medical term words, it's important to have clear definitions for the most commonly used medical terms. Some me dical terms can mean many different things, and many of the definitions may be very subjective, depending on who is giving the talk or reading the paper.For example, the word muscle means muscle, but can also mean something like an unhealthy part of the body. While it may be easy to just say 'a muscle', this might not be what the reader wants to hear when he or she is researching the topic at hand. It's important to get this right.Having a definition for the most commonly used words is always important, as it can make it much easier to use the word correctly in a medical paper. Often, the best way to get it right is to have a dictionary handy and run through its definitions before you write anything down. This is true of any type of writing, but particularly in medical documents.However, it's also important to realize that even if you use dictionaries to help you to get definitions for commonly used medical term words, you will still have to make sure that your medical term papers w ith lots of medical term words is properly formatted. Many readers may need to look up several times before they find the information they are looking for, and this can make it very frustrating if you write a poorly formatted paper.While using a medical dictionary or even your own doctor's notes is a good start, you can do a much better job by formatting your medical term papers with lots of medical term words properly. Remember, if you're going to use the term, you need to be sure that it is defined clearly, and is easy to read.

What Does it Really Mean to Submit Ritalin Research Papers?

What Does it Really Mean to Submit Ritalin Research Papers?There is a major federal law that requires drug companies to submit their Ritalin research papers to the government for review and publication. It was created to ensure that only valid information is used to support ADHD drugs and less people suffer. It is also a way to check on any possible side effects that might occur.Although it's required by law, most companies don't submit their Ritalin research papers to the FDA. It is common practice for doctors to refer patients to certain specialists that have formulated recommendations for Ritalin or Dexedrine. They may also recommend this medicine as a maintenance therapy to help with attention deficit. It has also been reported that there are some doctors who don't approve of using Ritalin as part of their treatment plan for ADHD.But those doctors who have developed work around for their patients may prescribe it in large amounts over a short period of time. They may also give it in combination with other medications. In these cases, it can be difficult to test whether the side effects are likely to happen or not.The FDA, however, does have a requirement for preliminary work to be done on the drugs before they are released for general use. And sometimes it is also required to look at the safety of the new compound.When you request an Ritalin research papers you will be asked for certain information about the patient. Some of these include the patient's age, gender, the duration of the disorder, the medications the patient is currently taking, the severity of the disorder, the number of children in the family, and the dosage level of the medicine. If you do not have all this information, you will probably be given a written report with the results. This is only one of the requirements the FDA has, but it is the most important.The safety of the compound has to be the first priority for the company when it is about to release the drug for treatment, because it would be irresponsible not to do the preliminary work. The FDA may do preliminary testing on the compound, but the results cannot be made public. At this stage, the trials cannot be considered conclusive evidence about the compound's safety and efficacy. That's why some companies make the decision to wait until later before they release the medication for children with ADHD.It is common for drug companies to report that they have completed their preliminary testing and they have received their approval from the Food and Drug Administration (FDA) and the federal law enforcement authorities. But this can be misleading, because companies may simply be planning to make a lot of money instead of the safety of the medicine.