Marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

Marketing - Essay Example direct the organization chosen to accomplish the study is McDonalds. In the external compendium the report will in addition shed light on the particularors such as demographics, customers and as well as the cultural aspect. In the internal analysis section the study will emphasize on the missions and goals of McDonalds, its past marketing activities, human resources and research and instruction among the others. Furthermore the report will mainly try to uncover the strengths, opportunities, weaknesses and threats of the company. This will be accomplished with the champion of a SWOT analysis. McDonalds Australia A Brief Overview In the Australian context, the first outlet of the company was open(a) in the suburbs of Sydney which was known as Yagoona. With the course of time the company has been able to establish 780 stores and employs around 85,000 peck across Australia. McDonalds Australia is not a listed company and is privately limited. It is basic ally a franchisee based venture where the restaurants be mostly owned and opera rated by individual businessman (McDonalds, n.d.). Industry Analysis McDonalds is a sell food chain restaurant and it belongs to the fast food industriousness. Hence in order to analyze the manufacture Porters 5 forces model has been used. The analysis is presented below- Porters 5 forces 1. threat of new Entrants New entrants are described as the companies that are presently not competing within the given up industry but has the potential to compete in the industry if chooses to do so. The start up of salute for such kind of business is low and in that location is easy access to the markets. Furthermore owing to the fact that Australia is politically stable and offers much favourable condition, the threat of a new entrant in this industry is high. 2. Threat of substitutes products Substitute products are characterized by the availability of same category products, which performs the same function as the existing product (DePamphilis, 2011, p.143). McDonalds is specialized in serving various types of Burgers to the customers. Nevertheless in this aspect there are some substitute products such as Pizzas, Sandwiches and other fast foods. Hence the threat of substitutes is too high. 3. Bargaining proponent of buyers The bargaining power of the buyer refers to the capability of consumers to bargain and lessen the expenditure of the good or to increase the cost of the company by demanding more quality products and services (Hill and Jones, 2012, p.58). Bargaining power depends on how quickly the buyer identifies other sources. In this context there are not many established players like McDonalds, KFC and Subway among others. Hence the bargaining power of buyers is low. 4. Bargaining Power of Suppliers Suppliers are also other organizations which provide raw materials, service to the host organization. The bargaining power refers to the capability of the suppliers to increase t he price of the raw materials or to decrease the quality of goods and service with the supply of substandard quality materials for low price. in that location are large numbers of suppliers of raw items for fast food industr