The Role of Social Media as a PR Tool Research Proposal

The Role of Social Media as a PR rooster - Research Proposal ExampleThe paper tells that the choice of the social media platform as a percentage of the public relation strategy for VIVA is based on strong grounds. It does not only contribute together friends, families, colleagues and acquaintances together but also strangers in remarkable number through its networking characteristic. It is important to observe that, in Bahrain, Internet is available to 961,228 users or about 77% of the entire population. The statistics place the country as a regional Internet leader, besting most countries in the Middle East in terms of subscription, habit and freedom of access. This underpins how the social media enjoys strong popularity in the country, figuring prominently in recent upheavals such as the 2013 unrest. Depending on the point of view, such role could be positive or negative. But, for the purposes of this paper, this role is most sure enough beneficial. It highlights the potency of social media as a communication tool and its ability to persuade or limit VIVAs market to action. This proposal is divided into four parts the objectives of the study, the literature review, mannerology and the method of analysis. The first section outlines four proposed research goals. The literature review section cites and analyzes the available sources that cover the theory-based and empirical work on social media and its capability as public relations tool. The materials used accommodate secondary and primary sources, consisted of documents published by the organization as well as books, journals and online content.